Internet marketing, Web site promotion, online marketing, whatever you’d like to call it, is a process concerned with establishing a presence on the Internet. Notice I said a ‘process’ – not an activity. The reason being, promoting a site online involves constant improvement over a period of time. Make no mistake; there are no short cuts to a successful Web site.
Too many people just go through the motions of ‘promotion’ and expect their site to become successful. What they often fail to realise is the two most critical aspects of the Web promotion process:
1) A site that is a useful resource for visitors.
2) Quality content and the credibility that this breeds.
This may be a shock to many readers. Did you expect me to talk about link building or directory submission? Maybe you did, maybe you didn’t. The fact is, unless you have a truly outstanding Web site, your promotion will suffer. However, combine good solid promotional techniques with a quality site, and you immediately give yourself an advantage. You never know, people might actually start linking to you without asking anything in return (and this will seriously help you on the search engines).