It’s 2009 and a select bunch of commentators have recently been proclaiming e-mail marketing as dead in the water. When it comes to e-mail, spam is obviously a major turn off, but has it crippled the use of e-mail? Absolutely not. Sending e-mail is, and will persist to be, the single most popular activity on the Web, at least for the foreseeable future.
RSS (Really Simple Syndication) has been touted as a possible replacement for e-mail delivery, but new technologies always take numerous years to gain momentum and are still relatively unknown to your average Joe in the street.