Good Practice SEO and Internet Marketing Blog

A blog about ethical SEO and Internet Marketing practices.

Archive for the ‘Copywriting and Content’ Category

Smart Sites are Content Managed

Thursday, February 5th, 2009

If you intend to update your site on a regular basis, a Content Management System (CMS) is something you should seriously consider. Not only will it save you a whole lot of time, it can potentially allow you to manage multiple content authors.

Even if you already use a CMS, it could be very worthwhile to research the latest applications available. CMSs have come a long way since the early (and often ugly) in-house attempts by various organisations. Modern CMSs are flexible and some even allow you to update content on the move. ‘Mobile blogging’ is the latest trend and if you’re the owner of a smartphone (such as an iPhone, Blackberry or HTC device), you can write posts from virtually any location you like.

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Keyword density for copywriting? Give me a break!

Thursday, February 5th, 2009

Keyword density is a term created by those attempting to ‘crack’ search engine algorithms. It is usually given as a percentage of the total amount of text on a page. Most often the suggested figure is between 3 and 8%. This says your keyword(s) should encompass 3 to 8% of your total text.

It is ‘anti-visitor’ because the very concept promotes modification of content to suit search engines, rather than visitors. Followers of keyword density are more concerned with meeting the correct % than ensuring the text is suitable for a human. Big mistake! What does keyword density do to help you create good content for your visitors? Absolutely nothing!

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