Content pages form the bulk of Web sites on the Internet. It’s hardly surprising when you think about it. Consider the number of hobbyists, enthusiasts, bloggers, information sites, and even the more serious publishers who create informative content on a daily basis.
Whilst e-commerce sites tend to generate the majority of their revenue from tangible (real life) items, content sites rarely have this luxury. They must generate money using other avenues, the most obvious and popular being advertising. Other revenue opportunities exist for content sites, such as donations. However, by and large, it is advertising that is the major money spinner.
Visit only a handful of Web pages and you will struggle to avoid advertisements. They have been, and will persist to be, a focal and accepted fact of Internet life. Adverts are everywhere: on popular sites and also on smaller, niche sites. Even the owners of some personal sites use advertising to help cover the cost of hosting.